Writing good title tags is an important step in marketing your website. Often times your title tags are what convince a person to select your site from search engine results as opposed to picking another site.

The top bar of an Internet browser window displays website title tag information. It is important that each page of your website displays its own, unique title tag. This will help you move up in the search engine rankings and increase click through rates.

Make a search in Google and scroll past the paid advertisements at the top of your results. The blue, clickable text for each result is actually the page’s title tag. Because this is the first thing most people will ever read pertaining to your site, it is important that you follow a few general guidelines:

• Include a call to action that will convince potential visitors that your site has what they are looking for.
• Include keywords that are relevant to your products and services. For example, if you are trying to rank for the Google search “discount shoes,” the phrase should appear in your title tag. Do not try to artificially stuff keywords awkwardly into your title tags, as this will do more hard than good.
• Keep your tags between 75 and 80 characters. Search engines will only display a certain amount of letters, numbers, symbols and spaces. If your title tags are too long, the end will be chopped off.
• Vary your title tags so that potential visitors get a variety of results from your site. If your site pops up several times in the search engine results, but the title tags are exactly the same, people will be less likely to visit